MICHAEL TRONN is known for being a prolific and innovative creative force who spans and marries fine art, interior and architectural design, creative direction, and marketing with the science of intentional experiential craftsmanship and production implementation.
Over his career, Michael Tronn has produced more than 1,000 events and activations, attracted over 1,000,000 guests, and generated nearly $200,000,000 in revenue, as well as raising $1,000,000 for charity.
Tronn has worked directly with The Mayor of Miami Beach and The Greater Miami Convention and Visitors Bureau to rebrand Miami and The Beaches as a whole, with decades long impact.
As such, Michael Tronn has been named one of the 50 Most Powerful People in Miami, and one of The 10 Most Important People in Miami by the media.
Michael Tronn has launched 33 specialty destination properties in New York, Miami, and LA, and is now designing and building his 34th, TIMBR, which will elevate the hospitality industry, redefine the culinary landscape, and bring high design to Fort Lauderdale.
One of the cornerstones of Tronn's work is to always create unique, inspiring experiences for people. His creations are intentionally designed to spark their own imaginations and sense of wonder. This in turn builds commerce through artistry, curiosity creation, personal evolution through interaction, and mental and emotional stimulation and excitement.
By approaching commercial projects with a creative subtext, Tronn has repeatedly been credited for seeding the growth of culture in the arts and entertainment industries, in building emerging neighborhoods, and growing cities - all with global influence. He achieves this by marrying psychology with design and visual communication, and by having mastered communicating in the non-verbal language of the senses.
While Tronn is cultural change agent, he is also a nationally exhibited artist, prolific thinker, author, and televsion and film producer.
Michael Tronn is known for being one of the shapers of the nightlife industry as it is today. Plus, he is one of the first people to morph this type of immersion into "experiential marketing."
To date he has attracted over 1,000,000 people, generated nearly $200,000,000 in sales, and raised over $1,000,000 for charity.
He has produced over 1,000 activations, dozens of fashion shows, concerts, photo shoots, emerging-scene happenings, product launches, and art exhibits.
After a decade of success in New York, Michael replicated that success in Miami.
He was first hired by Ingrid Casares and Chris Paciello to direct their club in South Beach, the famed celebrity hang-out, Liquid.
He breathed new life into the venue by producing dozens of high fashion charity shows with top designers such as Anna Sui, in conjunction with Ocean Drive Magazine.
He also created the uber-VIP weekly recurring theme event, named GUIDO in a tongue in cheek nod to guidos, as well as a nod to Fellini's 8 1/2.
After rebirthing Liquid, Michael was hired to build and launch The Ice Palace Film Studios, a 100,000 square foot facility in Downtown Miami owned by the Big Time Productions.
He was then contracted to launch and market Crobar - first in Miami and then in New York, both hugely popular and iconic nightclubs.
Additionally and concurrently, he conceived the restaurants Rumi on Lincoln Road, and Studio, an art themed eatery on Ocean Drive, which he also designed.
Thanks to Michael's reputation, and his business development and marketing skills, he was selected as one of only 8 people to work with the mayor of Miami Beach on The Mayoral Development and Marketing Councils.
In service, Michael helped enlighten the Mayor and the Greater Miami Convention and Visitirs Bureau on how and why to target specific communities and industries for Miami's future growth. In doing so, all of the advertising and media buying, and the logo of the City of Miami were redone to reflect a more creative, fashionable, and international branding and communication strategy. The logo is still in use today.
In addition to his credits, Michael also served as the Director of LA's most popular EDM venue, Avalon, produced a hit tv series for E! Entertainment Television for four years - which aired in 193 countries - and served at one time as The Director of Development of IMG Models in New York.
As an artist himself, Michael is also credited as being one of the founders of Miami's Wynwood Arts District.
He is one of the original artists who participated in one-night-only group shows known as Roving Fridays where underground warehouses were turned into pop-up galleries in the then derelict neighborhood.
This was the inception of the area that has since grown into the most important street art destination in the country, and perhaps the world.
With the popularity of his towering philosophical works, The Diaspora Vibe Gallery in The Design District, gave Michael a solo exhibit for which he created the series"33.1: InsiTions". (www.michaeltronnfineart.com)
This collection of 36 12' high muslin "scrolls" was displayed in the round, and when experienced in sequence took the viewer on a journey from ignorance into enlightenment.
The show was successful and a personal triumph, so when he purchased a house in Wynwood he painted similarly inspirational words all over its exterior in an effort to elevate the spirit of the people living in the downtrodden neighborhood. This became a show-space he named, "The Urban Art Farm", and some people believe this is what prompted the creation of others to follow making Wynwood the ultimate street art destination.
This evolution of theme led to a series of more philosophical pieces that were designed to provoke or illicit contemplation, including one he donated for a charity exhibit that simply stated, "Give up what you cannot keep, to gain what you cannot lose."
His first art exhibit was ironically a retrospective of a body of his work in painting, photography, and sculpture when he was only 18 at the gallery at Red Zone in New York.
This was succeeded by his dot-matrix Trinity Series of portraits being displayed at The Arlene Altman Gallery on Rodeo Drive in Beverly Hills. Though these look like silkscreens, they are not. Each dot is painted by hand.
Also in Los Angeles, he exhibited paintings at The World of Wonder Gallery (owned by production company World of Wonder) where he participated in the group shows,"Andy: Dead at 21" and "Just Britney" - from which his painting was the only one purchased by the gallery owners - ushering in a new style for Tronn - fractured imagery using large pixels instead of dots.
Michael has continued working in this style. So far has done a series of portraits of people he admires, as well as a sexy series of women's mouths.
At the age of 20, in Mexico, he showed his more Gauginesque side where his gold and black canvases of native and tropical scenes were exhibited at Galleria Pacifico. His portrait of "Adam and Eve" from the show was acquired by a local museum.
As a teenager, Michael was instrumental in the creation of Keith Haring's Statue of Liberty Project in New York, as well as working with him on The Brandywine Mural in Philadelphia.
At the present time, Michael is at the creative helm of 3 Hospitality, which is opening TIMBR, an 8,000 square foot restaurant and lounge Tronn has conceived and designed on the prestigious Las Olas Boulevard in Fort Lauderdale, and which he is developing with his partners Paul Brown and Max Van Fleet.
TIMBR is not only Tronn's most elaborate and complex work to date, he sees it as a masterwork that is the culmination of everything that has led to it. Creating a destination that is meant to uplift and inspire people's minds, bodies, and spirits provides a most apropos experience to share in the upcoming Fall / Winter Season.
Through a strong personal mission, Michael has imbued all of his work with the themes and beliefs that drive him, which is first to spark people's imaginations, and with that propel self-awareness and self-love, leading to acceptance and love of others and peace with each other and the planet.
As an artist and designer, Tronn intends to create ever more inspiring experiences for people - in hospitality and in the arts.